Our Services.

Media Strategy & Planning

At Hawkeye we work closely with our clients to develop strategic frameworks and campaign channel plans that maximise the impact of their media budget.

Driven by data and research, we uncover key audience and market insights that help identify the most effective channels and tactics to reach and engage with their target audience.

Audience Insight

Leveraging data and insights tools, we deep-dive into your audience to understand their demographics, behaviours, interests and media consumption habits.

Market Analysis

We conduct in-depth research into your industry and competitors to identify strategic opportunities for your business to cut through and stand out.

Channel Planning

We build custom channel plans around the unique requirements of your business, tailored to your brand, target audience, objectives and budget.

Investment Allocation

Utilising industry-leading tools and analysis frameworks, we determine the optimal budget allocation across channels to maximise your return on investment.

Media Buying & Implementation

As an independent agency, we’re not tied to group buying deals or media share negotiations. This allows us to be a true partner to our clients without any compromise on quality and ensures they get the best media solutions possible.

We treat our clients’ budgets as if they’re our own, negotiating, evaluating and optimising to squeeze more value from every dollar.

Rate Negotiation

With established industry relationships, decades of experience and a deep knowledge of the landscape, we have the negotiation power to ensure you’re getting the best possible rates on your media.

Evaluation & Analysis

Regardless of your budget, we take the time and due diligence to evaluate and analyse the optimal combination of channels, formats and media publishers to maximise your key campaign metrics.

Campaign Management

We proactively manage the entire campaign process from strategy and execution to post-campaign analysis, so you don't have to worry and have more time to spend on other core functions of the business.

Reporting & Optimisation

We constantly look for ways to optimise your campaigns and provide regular updates throughout the journey. This enables you to stay informed and on track to achieve the best possible results from your campaigns.

Want Better Results From Your Advertising?

Our Services.

CONTACT

0415 583 255

info@hawkeyeadvertising.com.au