Over 80% of Australians actively use social media, with the average Aussie spending more than two hours per day on their favourite platforms. Social media advertising allows brands to target highly specific audience segments using demographic, interest, look alike and location attributes across Facebook, Instagram, TikTok, LinkedIn, Snapchat and Twitter with minimal wastage.
With low CPM’s, precise targeting capabilities and a variety of formats available, social media advertising is a great option for businesses of all sizes and can play an important role at each stage of the marketing funnel from brand awareness to conversion.
By setting up tracking pixels and custom conversions, advertisers receive accurate data on campaign effectiveness, enabling refinement of targeting, creative, and bidding strategies for improved results. Speak to us today to learn about the power of social media advertising for your business.
