Programmatic advertising encompasses a range of formats including display, video, native, audio, and digital out of home (DOOH). By leveraging real-time bidding and sophisticated algorithms, programmatic provides brands with precise targeting opportunities, ensuring ads reach the right audience at the right time.
The key benefits of programmatic advertising include its cost efficiency combined with the ability to target audiences using first or third-party data, behaviours, contextual information, lookalike attributes, demographics and location.
At Hawkeye Advertising, our data capabilities enable continuous campaign optimisation, real-time performance tracking and effective retargeting. Partnering with Hawkeye, your brand can achieve precision and efficiency in reaching your target audience.
