Whether you’re looking to raise brand awareness, increase foot traffic or drive sales, outdoor or out of home (OOH) advertising can do it all. When planning out of home it’s important to consider the target audience, location, message, and contextual relevance of the environment as these will all play a vital role on the impact and effectiveness of your campaign.
Working with over 30 out of home advertising vendors around Australia, Hawkeye Advertising are OOH specialists and can reach your audience at every stage of the customer journey via billboards, buses, trams, trains, bus shelters, rail stations, offices, universities, airports and just about any other environment you can think of. Yes, even public toilets!
As other traditional channels have evolved with digitisation, so too has OOH. There are now more opportunities than ever for advertisers to leverage the benefits of digital OOH (DOOH) to their advantage, including shorter lead times, campaign flexibility, programmatic creative and audience targeting capabilities.
