Grow your business with billboard advertising
- Get access to every classic and digital billboard in Australia
- Deal directly with the founders across the entire process
- Every campaign optimised by audience data and insight
Ready to grow your business?
Fill in your details to book a free discovery call with one of our billboard advertising experts.
What We Do
From national campaigns to local activations, we plan and buy billboard advertising for brands looking to scale.
Trusted By Leading Brands
Hawkeye Advertising is an independent media agency built for brands wanting more impact from their media investment. Sharper strategy, greater value and better business outcomes. We’re experts in billboards, buses, trams, street furniture, rail stations, retail, airports, venues and more.
Meet The Team
Rob Shaw
With 15 years of experience in the media industry, Rob began his career in London before moving to Australia in 2016. Having worked across a range of global and independent media agencies, he brings extensive expertise in media strategy, integrated planning and buying across traditional and digital channels. Throughout his career, Rob has planned and bought in excess of $100 million in advertising, helping businesses of all sizes connect with their audiences through strategic, results-driven media campaigns.
Lachy Steele
With almost a decade of experience in the industry, Lachy started his media career at a specialist Out of Home agency, working across global clients such as Disney, L'Oreal and Asahi. Prior to starting Hawkeye Advertising with Rob, he went on to work in Out of Home media sales before joining an independent agency, running integrated, omni-channel campaigns for local challenger brands. Lachy's experience buying and selling media has strengthened his ability to think strategically and extract more value on behalf of clients.
What Makes Us Different
Why Brands choose hawkeye Advertising
Our clients get access to better rates
Too many brands waste money on billboard campaigns that don’t deliver. They pay inflated rates, buy the wrong sites, and get sold media that looks good on paper but does nothing for their bottom line.
With an in-depth knowledge of the out of home media landscape and strong relationships with Australia’s biggest outdoor networks, our clients get access to better rates, prime locations, and added value that others simply don’t get. We know where the real attention is, what placements perform, and how to negotiate for more value.
We live and breathe out of home
Billboards are not a side offering for us. They are the core of what we do. We live and breathe out of home advertising, planning and buying hundreds of campaigns across Australia for brands of every size and industry.
Using advanced planning tools, audience insights and first and third-party data, we identify exactly where your customers are and how they move through their environment. Every placement is strategic, targeted and designed to capture attention.
We Manage The Entire Process
Managing out of home campaigns can be complex and time consuming. At Hawkeye, we handle every stage of the process, from strategy and planning to buying, reporting and creative guidance, giving you a seamless, end-to-end experience that saves time and delivers better results.
With one dedicated point of contact, you avoid the back and forth between multiple suppliers and constant coordination. We take care of every detail, ensuring campaigns are planned efficiently and executed flawlessly.
You'll deal directly with the directors
When you work with Hawkeye, you deal directly with the people who run the agency. Every campaign is overseen by senior media professionals with years of experience planning and buying across Australia’s biggest brands and networks.
We do not hand your account to juniors or middle managers. You have direct access to the decision makers who negotiate your rates, refine your strategy and ensure every detail is executed with precision.
What Our Clients Say
Need Something Else?
While billboards can be great for high-impact brand-building, it’s important to first understand your budget, audience and campaign objectives before diving in. Speak to our team today to discuss which out of home media formats are the best option for your business.
Questions frequently asked about billboard advertising
Billboards are unskippable and impossible to ignore. They put your brand in front of thousands every day, driving awareness, credibility and trust. With unmatched reach and real-world impact, billboard advertising keeps your brand top of mind and inspires action when it matters most.
From major capital cities to regional country towns, there are thousands of locations across Australia to choose from. The key to site selection comes from understanding your audience, where they live, how they travel, your budget and ultimately what you’re looking to achieve.
Billboard pricing depends on size, location, visibility, type (digital or static) and audience reach. Smaller local sites can start from $2,000 per month, while high-traffic metro sites command premium rates. While a reasonable investment is recommended to achieve strong results, it’s more about strategic planning and informed negotiation than budget alone.
Digital billboards are bought weekly, whereas static (printed) billboards are bought monthly. The appropriate duration of your billboard campaign will ultimately depend on your budget, objectives, locations and which other forms of media you are using.
Unlike video, radio or other out of home formats, billboards generally have a low dwell-time. With that in mind, ensure the viewer is able to read, process and understand the creative within 5 seconds. That means clear branding, minimal text, a simple message and bold, contrasting imagery.
Let's Chat
After submitting your enquiry, we’ll get in touch to learn more about your business and how we can help.
