YOUR BRAND, IN THE SPOTLIGHT
Hawkeye Advertising helps to launch, scale and elevate businesses of all sizes and industries. Specialising in above the line media, our team combines data-driven strategy with industry expertise and a strong network of publishers to place your brand in front of the right audience, creating meaningful connections that drive long term growth.
OUT OF HOME
Big, bold, and impossible to ignore. Out-of-home (OOH) advertising includes a variety of formats including billboards, transit (e.g. buses, trams, and trains), bus shelters, airports and so much more! Whether you’re aiming to drive mass awareness or target specific locations, OOH achieves unparalleled brand visibility at every stage of the customer journey.
At Hawkeye, we leverage our network of 25+ OOH publishers to give our clients access to premium inventory across Australia. Our strong publisher relationships ensure that every campaign is strategically placed for maximum impact, delivering the best value and reach for their investment.
Radio
Radio advertising cuts through the noise – literally. Among the growth of digital audio, broadcast radio remains one of the most powerful and trusted media channels, reaching over 90% of Australians every week. Its ability to connect with audiences at scale makes it one of the most cost-effective mediums to build brand awareness and encourage action.
Whether it be recorded commercials, talent integrations or sponsorships, we help brands leverage the full power of radio by tapping into every metro and regional station across Australia (yes, there are hundreds). We build strategic, audience-led campaigns tailored to listening habits, lifestyle patterns, and key moments of engagement to ensure your brand is not just heard, but remembered.
Television
Despite a significant evolution of the media landscape over the past decade, linear TV sits unbeaten in its ability to tell brand stories. TV advertising delivers high-impact narratives at scale making it one of the most powerful platforms for advertisers looking to create lasting brand connections.
Every day, TV reaches millions of Australians, captivating audiences with immersive content and prime-time visibility. Through trusted programming and compelling storytelling, brands can build credibility, emotional connections, and drive measurable engagement.
By combining strategic placements with a deep understanding of viewer behaviour, Hawkeye makes sure your brand stays top of mind, creating meaningful connections that drive real impact.
Cinema
In Australia, going to the movies is more than entertainment… it’s a cultural tradition that brings people together.
Like TV, cinema is built for engagement, offering a distraction-free environment where brands can tell powerful stories that resonate on an emotional level. With its huge format and high-impact visuals, cinema advertising provides an opportunity to create lasting brand connections in a setting where audiences are fully engaged.
With the flexibility to target by cinema type, location, film genres, or audience segments, brands can craft highly tailored campaigns that speak directly to local communities or national audiences.
Unlike fleeting digital content, print advertising offers a tactile experience that engages readers in a focused, one-to-one environment. Whether it’s a magazine spread, a newspaper ad, or direct mail in the letterbox, print media offers brands a distinctive way to engage with audiences on a deeper, more meaningful level.
Magazine ads in particular, cater to niche interests, enabling advertisers to reach highly engaged and receptive audiences. The credibility associated with respected publications lends authority and trustworthiness to advertised brands.
From national coverage to niche industry publications, Hawkeye works with all major print publishers to ensure your message is seen by the right people in the right context.
Video On Demand
Video on Demand (VOD) advertising enables brands to reach audiences while they stream content on platforms like catch-up TV, subscription services, and free ad-supported streaming apps.
Unlike linear TV, video on demand platforms integrate first and third-party data, allowing advertisers to target specific locations, demographics, interests, and behaviours. The benefits to advertisers include greater budget control, flexibility, and accurate audience measurement and tracking capabilities.
Video on Demand is an excellent choice for brands looking to extend the reach of their TV campaigns or achieve the impact of television advertising without the high investment required for traditional linear TV.
Digital Audio
Digital audio platforms, including podcasts and music streaming services, allow advertisers to reach highly targeted audiences. These platforms leverage advanced data analytics to segment listeners based on demographics, interests, listening habits, and behaviours.
With Australians consuming more audio content than ever, digital audio has become a crucial channel for brands looking to engage audiences in an authentic and meaningful way. Listeners often form strong connections with their favourite podcasts and music playlists, making this medium a powerful channel for building trust and credibility.
Digital audio is a great channel for brands looking to harness the benefits of audio advertising with greater precision and less wastage.
Guerrilla Marketing
Unlike traditional advertising methods, guerilla marketing is all about driving brand visibility through creative, unconventional tactics that push the boundaries. These include everything from wall murals, mobile billboards, and street posters to light projections, sampling, and human billboards.
These sorts of executions are perfect for capitalising on events that see huge crowds. Whether it’s a festival or sporting event, guerilla marketing thrives in environments where brands can make an unexpected yet memorable impact. The key is to create an experience that not only captures attention in the moment but also encourages people to engage, take photos, and share their experience online, amplifying the campaign’s reach far beyond the physical space.
