Nothing beats the big screen! As a form of entertainment, going to the cinema is ingrained in Australian culture, providing advertisers with a unique opportunity to reach audiences at scale.
Designed for attention, cinema advertising allows brands to create deeper connections with audiences through high impact story-telling. Cinema is one of the few environments where ads are considered a positive “part of the experience”, helping drive favourable brand association and ad recall.
Despite movies making millions at the box office, cinema advertising doesn’t have to break the bank. With the ability to buy based on cinema type, location, genre or audience, cinema advertising can help your brand leave a lasting impression on both local and national audiences.
