Radio remains a champion of reach and trust. Despite the growth in digital audio over the past decade, 83% of Australian adults continue to tune into their favourite radio stations at least once a week, as a method of staying entertained, informed and educated.
When planned effectively, radio is one of the most cost-efficient media channels available and is extremely effective for building reach, trust and loyalty. Multiple factors play a role in the success of a radio campaign including network and station selection, format type, campaign messaging, talent integration, time of day and day of the week.
With decades of experience planning and buying radio campaigns, Hawkeye works with all national and local radio networks to deliver effective campaigns that drive tangible business results for advertisers.
