With the average Australian spending 51 hours and 14 minutes per month watching free-to-air (FTA), television advertising is still considered by many as the most effective form of advertising available to brands.
As a visual and auditory medium, TV advertising allows brands to tell emotionally captivating stories to audiences at scale across metro and regional markets. Even among declining viewership, broadcast TV remains a powerful tool for brand building and direct response alike, due to its inherent trust and credibility.
While TV advertising can be considered costly when compared with other media channels, effective planning and buying from a specialist like Hawkeye Advertising can yield exceptional return on ad spend that is hard to match across other mediums.
